Written Answers - Liquor Licensing Laws Tuesday, 6 December 2011

Dáil Éireann Debate Vol. 748 No. 6 Page of 363

  143.  Deputy Robert Troy      asked the Minister for Jobs, Enterprise and Innovation      if he will consider legislation to tackle below-cost selling of alcohol. [38893/11]

Minister for Jobs, Enterprise and Innovation (Deputy Richard Bruton):    Pricing strategies, including selling below cost, in any business are a legitimate marketing tool and are the normal outcome of the competitive process. I have no direct function in relation to pricing strategies which are a matter for the retailer and are not an offence unless they involve abuse of a dominant position.

The sale of alcohol is essentially regulated by the liquor licensing laws, which are the policy responsibility of the Minister for Justice and Equality and I have no direct function in this matter.

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Last Updated: 08/03/2013 17:12:53

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